Hibar is a sustainable hair, body and face soap company that is committed to not using plastic. I wanted to take their original brand and make it into something more unique and interesting to the brand.
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In the brand research, we see a clean and pastel color palette. We also see the interesting shape of the soap bar that they are proud to put on the package.
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Here is the original logo that inspired the rebrand. I thought it would be good to bring more energy and fun into the logo. I wanted to speak more about the uniqueness of the brand.
Here were some original sketches, I knew I wanted to use the interesting shape of the bar that was on the cover of their packages.
The solution that I landed on was keeping a clean and rounded typography with the simple shape of the soap. I wanted to also create a sort of characters to represent different styles of hair that the soap can focus on.
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