For this campaign, I developed a visual identity to complement the deals and the tent sponsorship at Detroit Tigers Opening Day in downtown Detroit. Inspired by the traditional old-style "D" logo, I wanted to create a newspaper aesthetic for the campaign elements, giving it a nostalgic yet engaging feel.
To tie in with the energy of the event, I came up with the idea to design our giveaway coupons to resemble baseball cards. This concept added a fun and dynamic touch to the promotion. I illustrated the players in Procreate and used elements from vintage baseball cards. I used those assets throughout the marketing designs, such as emails and flyers.
We packaged the deals into a "Promo Pack" to distribute at the event. The goal was to create a unique and memorable experience for the customers, offering a coupon that stood out from the ordinary and left a lasting impression.
Each of the baseball cards had a different promotion on the back, encouraging the consumer to get the pack to see all of the deals. I used the Detroit Tigers color palette to tie it into the Opening day aesthetic.
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Each of the cards had a unique coupon on the back and the location to our nearest store. We also are pushing towards app downloads so we added a QR code to make that more accessible.
