For this project, I was tasked with creating a poster and marketing campaign to promote a Pure Options concert series featuring Disco Lines and TWINSICK. This endeavor involved extensive collaboration with other designers, the Pure Options marketing team, and the performers' marketing team.
The first phase of the project involved establishing a visual identity for the brand. The artists and Pure Options collaborated heavily to develop a look that everyone agreed upon. We went through several iterations before arriving at the final design.
The initial drafts feature colors that match the "Disco Lines" branding aesthetic. I experimented with various logo layouts. Additionally, I included illustrations to capture a fun and hippie-inspired atmosphere.
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The final graphic uses fewer illustrations to make the information stand out. I had to decide how to organize it so that it is clean and easy to read. I also chose the vibrant blue color to make the graphic stand out.
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As part of my project, I designed motion graphics for web ads and social media posts. I created two graphics; the first was shared on @Barstoolmsu, an account dedicated to Michigan State University students with memes and updates about campus events. It was exciting to see my work posted in a space that reaches thousands of students.
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