For this project, I was tasked with creating a poster and marketing campaign to promote a Pure Options concert series featuring Disco Lines and TWINSICK. This endeavor involved extensive collaboration not only with other designers and the Pure Options marketing team but also with the performers' marketing team.
The first phase of the project was establishing a visual identity for the brand. There was significant collaboration between the artists and Pure Options to develop a look that everyone agreed upon. We went through several iterations before arriving at the final design.
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The initial drafts incorporate colors that align with the aesthetic of "Disco Lines" branding. Additionally, I used illustrations to evoke the theme of mushrooms and a psychedelic atmosphere.
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This was our final design. I decided to use fewer illustrations to make the information stand out more.
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I designed motion graphics for web ads and social media posts as part of my project. I created two graphics, with the first one being shared on @Barstoolmsu, an account dedicated to students at Michigan State University that features memes and updates about campus events. It was thrilling to see my work posted in a space that reaches thousands of students.
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