For this Project, I was tasked to create a poster and marketing campaign to promote a Pure options Concert Series, Featuring Disco Lines and TWINSICK. This project involved a lot of collaboration with not only other designers and the Pure Options marketing team, but the performer's marketing team as well.
The first part of this project was to create a look for the brand. There was a lot of collaboration between the artist's and Pure Options to get a look that we all agreed on. There were several iterations that we went through before the final result.
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The first few drafts use some of the colors that fit the aesthetic from "Disco Lines" own branding. I also used illustrations to match the aesthetic of mushrooms and psychedelic feeling.
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This was our final design. I decided go with less illustrations to make the information stand out more. We also went with Disco Lines Logo as the main title.
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Another design element that I got to design was the motion graphics used for web ads and social posts. I created two graphics. This first graphic was posted to @Barstoolmsu, an account for students at Michigan State University that posts memes and updates on happenings around campus. This was an exciting place for my work to be posted for thousands of students.
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