A fictional event focused on creating branding and using the challenge of designing using physical objects to make type blending them with graphic elements to create a striking visual identity. Set against the vibrant backdrop of the Boston Seaport District, the mockup images illustrate the dynamic environment where this event will unfold.
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In my design exploration, I delved into various interpretations of seafood characters, as well as what physical element I wanted to bring into the physical element that resonates with the warmth and comfort of soup.
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